The new store is the first of its kind in India and will house the entire range of Lenovo Think and Lenovo IdeaPad and IdeaCentre range of products. Briefing reporters Lenovo India Managing Director Amar Babu said, “this store provides the opportunity to experience our entire range of products and technology under one roof.”
Further, going forward, there will be a major focus on enhancing the retail penetration through exclusive stores by as much as 30 per cent especially in tier 2 and 3 markets.