Netcore Solutions, a leading marketing technology solutions provider, on Wednesday announced its foray into the marketing analytics and customer analytics segment.
Netcore Solutions is now the only Indian company to provide an integrated solution that combines customer analytics, cross-channel marketing automation and marketing analytics.
Netcore Solutions CEO Kalpit Jain said consumers today have multiple personalities depending on the time, place and platform they interact with a brand.
"A holistic outlook of the customer – encompassing insights on customer demographics, digital activity, transactional data, key customer attributes, and behavioural data – is imperative for the brands to improve RoI as well as reduce customer acquisition and retention costs," he said.
With this strategic move, Jain said the company will offer marketers the capability to marry expertise of our intuitive marketing automation platform (Netcore Smartech) with intelligent customer and marketing insights derived through this analytics service.
With this strategic decision, Netcore Solution predicts to gain 15% YoY growth in the order book which will give a good fillip to overall revenue in the next five years.
The Indian marketing analytics industry's present annual revenue is pegged to be around $2.03 billion and it is predicted to grow at a healthy CAGR of 23.8% till 2020.
Netcore, established in 1997 by Rajesh Jain, serves a strong base of over 3000 enterprises across industry verticals.
While Netcore has already started providing services to some of the key companies from the BFSI segment in India, it plans to roll out the analytics service in a phased manner to Malaysia, Singapore, and Nigeria where it has a strong presence in the marketing automation space.
Netcore is India's leading marketing technology company that offers solutions for enterprises that redefine digital marketing and enterprise communication.
Netcore's Digital Marketing suite includes Promotional and Transactional Email Marketing, Mobile Marketing, Marketing Automation and Marketing & Customer Analytics solutions. Netcore's Enterprise Communication suite includes on-premise and on cloud messaging and archiving solutions.