RIM Global Chief Marketing Officer Keith Pardy told reporters that the new model has got the "highest screen resolution and fastest" and compared it to "a power-packed Ferrari engine put into a small smart phone."
India is the third market worldwide, after Canada and Australia, where RIM has launched the new phone. "You will witness continued investments and commitments... We will continue to localise our content with newer applications, which is part of our Indian investment," Pardy said.
RIM Managing Director in India Frenny Bawa said this market, which sees 18 million new subscribers added every month, "is definitely exciting". On RIM's forecasts for the Indian market, she said, "The smartphones market is growing at 60 per cent annually and we would like to participate in that."
The new phone comes in two variants -- a 14-key conventional keypad and a 20-key QWERTY keypad. The company refused to divulge details regarding pricing or when the phone would be available in stores. Pardy seemed unperturbed by the string of Blackberry imitations hitting the Indian market. "They can imitate the hardware part of it, but not our software and service capabilities with applications like the BB messenger and security," he said.