“You need a proprietary system to drive growth in the smartphone market and bada will do the job, as it is designed to support all segments from low to high end,” Samsung Smartphone Operating System Head Lee Ho-soo said at the Reuters Global Technology Summit on Wednesday. However, it is still a daunting task to attract third-party developers as Samsung is not yet a big player in smartphones and its volume is also diluted by its multiplatform strategy.
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