South Korea’s leading brand Samsung Mobiles has emerged as India’s most trusted brand followed by Sony and LG, according to a report published on Wednesday.
The Brand Trust Report, which was launched by the TRA (formerly Trust Research Advisory), covered 2,500 consumer influencers across 16 cities in India, generated 6 million datapoints and 20,000 unique brands from which the top 1000 brands have been listed in the report this year.
Among India’s 1,000 most trusted brands, 267 categories were listed.
The categories with the maximum brands were food and beverage represented by 152 brands, FMCG represented by 128 brands, automobile represented by 72 brands and personal accessories represented by 52 brands.
Some of the important category leaders in trust are ICICI (BFSI), Oxford (Education), Bharatgas (Energy), Dove (FMCG), Pepsi (FMCG), Pepsi (F&B), Dabur (Healthcare), Google (Internet), Prestige (Kitchencare), Birla Cement (Manufacturing), Puma (Personal Accessories), Amitabh Bachchan (Personalities), KFC (Retail), Airtel (Telecom) and Spicejet (Transportation).