The company is increasing its advertisement rates with effect from April 1, 2011, in its Flagship Tamil Channel Sun TV ranging from 8-32 per cent, Sun TV Network said in a filing to the Bombay Stock Exchange.
The advertisement rates have also been increased across the board for other Tamil Channels -- KTV, Sun Music, Sun News, Chutti and Adhitya, it added.
The slot fees (broadcast fees) received from the content producers will also be increased accordingly, Sun TV said.
The company is working on increasing the advertisement rates for other language channels like Gemini, Udaya, Surya etc, which would be announced shortly.