The company said it will increase presence to more cities in India and increase the number of retail outlets to 80 stores from 60 within the next one year.
"We are enjoying a double-digit growth in the last two- three years in India. We want to increase the growth by increasing our point of sale. At present, we are present in 60 stores. We want to add 20 more in the next one year," Balmain President Luca Moro told PTI.
He, however, did not disclose the annual sales of the firm in India and how much it will invest here.
"India is a key market for us because of the growing economy and the population. Over the years, the demand for Balmain watches are increasing from India and we see a huge potential here," Moro said.
In India, the company sells 15 models under Balmain brand priced between Rs 13,500 and Rs 70,000. Every year, it launches around 6-7 watch models. Moro said the company plans to introduce the same number of watches this year as well.
"We will increase our brand presence here through print ads, through various publications and other media," he said without specifying the marketing initiatives it has lined up for the year.
Asked if the company plans to rope in any celebrities as brand ambassador for the brand, Moro said: "We will consider. But we don't have any plans as yet."
Swatch owns around 20 watch brands, including Breguet, Omega, Tiffany, Longines, Tissot and Endura among others across various segments.