The city’s own men’s couturier Tailorman has charted plans to double its sales this year as it expands its product portfolio. Just three years into its launch as made-to-order brand, the company has introduced its ready-to-wear range, which is set to take its revenues from Rs 24 crore in 2016-17 to around Rs 50 crore this financial year.
Tailorman co-founder Gautam Golchha said, “We always wanted to launch a ready-to-wear line. As per our estimation, it will contribute to 50% of our business, with our core business of bespoke wear contributing to the other 50%,” adding that the ready-to-wear line will fuel the company’s growth as there is huge untapped potential within the segment. The summer collection of its ready-to-wear range comprises three separate lines — Nouveau, Revelry and Resort catering, catering to work wear, party wear and casual wear, respectively.
“Going forward, we will introduce sub-segments within the ready-to-wear range. We find that there is plenty of opportunity in the athleisure segment, and want to go big on the trend,” said Vidya Nataraj, co-founder, Tailorman. Athleisure has been the most popular fashion trend in the recent past. “We are nimble right now, so we are in a good position to be able to do it, when compared with more established players” Golchha added.
The self-funded company plans to raise funds in the next 12 months, as it claims to be set on its path to omni-channel retail. “About 30% of our sales happens online, wherein customers, who have already purchased at Tailorman are confident to place their orders or bespoke wear online,” he said. Tailorman will re-launch its website in a month to enhance the omni-channel experience offered to the customer.
DH News Service
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