In a massive retail acceleration strategy, Tata Motors on Friday inaugurated 70 new sales outlets across southern India in a single day.
Spread across 53 cities, these outlets have been strategically mapped to key emerging markets of the southern region. These modern showrooms will be home to the company’s ‘New Forever’ range of passenger vehicles, including its electric vehicles portfolio.
With the addition of these new showrooms in a rapidly growing market, Tata Motors’ network in southern India -- Karnataka, Tamil Nadu, Pondicherry, Telangana, Andhra Pradesh and Kerala) -- will be 272 and the retail footprint in India will grow to 980. Thirty-two new dealership chains have opened in Bangalore (7), Chennai (5), Hyderabad (4), and Kochi (4). Further, this widespread expansion also includes the launch of 38 outlets in upcountry markets of South India.
Inaugurating the new dealerships, Rajan Amba, Vice-President, Sales, Marketing and Customer Care, Passenger Vehicles Business Unit, Tata Motors stated: “The southern India contributes to 28% of the total Industry volumes and hence it is very critical for us to be strategically present in the emerging markets. With a 12.1% market share in southern India, we are committed to our customers and want to make our New Forever range of passenger cars easily accessible.”
According to him, "the trailblazing launch of these 70 new sales outlets, marks an important milestone in our aggressive retail expansion plans in India. This expansion will help us cater to our consumers’ requirements and tastes that are constantly evolving, with both online and offline solutions, to provide a seamless ‘phygital’ experience that is more convenient and relevant today".
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