Tusker BMW sells 100th bike on first anniversary

Hans Christian Bantel, CFO BMW India, (extreme right) delivering 100th bike in Bengaluru on Saturday. MD of Tusker BMW Kumar Reddy (extreme left) is also seen. (DH Photo)

As Tusker BMW Motorrad completed one year since its inception, the Bengaluru-based outlet sold its 100th bike on the first anniversary.

The dealership, which was started a year ago on April 14, 2017, decided to celebrate its one year anniversary with its customers. "Our event seeks to capture the involvement and celebrate with our customers and our BMW Motorrad Head for India," Kumar Reddy, Managing Director, Tusker BMW Motorrad said.

As part of its celebrations, the dealership invited all its customers along with biking enthusiasts, where they discussed the future of biking in India.

He also explained the changing dealership distribution of the BMW. "I am a biking enthusiast since childhood. That motivated me to start this showroom. The company thinks that passionate bikers can communicate better with the customers," he told DH.

The 100th bike sold by the dealership has been BMW R 1200 GS. It was the 68th bike from 1200 GS model. In fact, according to dealership officials, 70% of the bikes sold have been adventure bikes or off-roading bikes so far.

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