White-rum leader Bacardi now enters domestic whisky space

Bacardi, the largest privately held spirits company in the world, produces and markets across 170 countries

Representative image. Credit: iStock Photo

Bacardi, known for its eponymous white-rum brand, has entered the domestic whisky market with a brand in the mid-premium range. Called Legacy, the whiskey is being bottled at the company's Nasik plant and was piloted in Maharashtra, Telangana, and UP, the company said in a statement. After the commercial launch in these states, the whiskey will be launched in Karnataka, Delhi, Punjab, Odisha, Bengal, and Rajasthan in a phased manner, it added.

Deccan Herald is on WhatsApp Channels| Join now for Breaking News & Editor's Picks