In the 21st century when unhelpful and misleading information is flooding the internet, Das Writing Services continues its pledge to quality with its offering of precise and personalised content across 12+ business sectors. While the digital marketing industry has adopted many tools for content generation, the company is armed with 40+ expert in-house subject matter experts to create content with a personal touch.
"From the very birth of DWS in 2010, I aspired to deliver precise and tailored content to our clients. The idea has always been to mimic the distinctive voice of a brand. Even when the company got bigger, that idea of delivering tailored content did not leave me.” said Subhodip Das, the Founder & CEO of Das Writing Services.
Subhodip started Das Writing Services (DWS) as a proprietorship firm in 2010. Operating from Kolkata, the company works with reputed enterprises in India like Acko General Insurance, Mia by Tanishq, Star Health, Poonawala Fincorp, Turtle Jeans, ClearTax, Bajaj Finserv, HDFC Life and many more.
Content in Today's Industry
Content has more than 73% impact in driving success of digital marketing campaigns. Whether it is to build a credit score or to learn about any disease or medical condition, today’s net savvy generation rely on search engine responses 8 out of 10 times.
That is how content marketing comes into the picture. By sharing insightful and relevant articles on particular topics, companies get featured on the search engine results and can boost 80% organic traffic and engagement via the content.
“Content has a determining role in today’s marketing strategy where organisations can effectively increase their brand visibility up to 6X and user engagements by 8X via search engines. We are committed to the vision; delivering top-notch content writing services in Mumbai, Delhi and other cities - for established as well as emerging businesses to make them a global brand.” says Rishika, Senior Sales Manager at Das Writing Services.
But high-quality rank-worthy website content can be hard to create. While Subhodip and his team dedicate weekly group discussions to the latest content optimization strategies and updates, one member remarked "We virtually test content on 20+ parameters; it is tough, but the effort is worth it when we find it on the top of the SERP”.
The Value of Content Written by Experts
"In the early days, I found providing thorough writing training to the team members to be quite expensive and time taking. There are so many factors to keep in mind, from SEO optimization, natural keyword integration, paying attention to the user search intent – it seemed a lot! But eventually it all made sense when I saw the kind of impact we have been able to create for our clients." said Mr. Subhodip Das..
Mr. Das further added, "Our creative and talented team ensures high quality SEO optimized articles and authoritative content on 12+ industries like Finance, Medical & Healthcare, Fashion, Education and IT etc. Today Das Writing Services is one of the top content writing companies in India.”
What differentiates expert written content from generic content is its ability to meet user expectations. While 7 out of 10 are just fillers on the internet, the right human generated content that serves the needs of the target group has twice the potential to rank within top 5 in the Google SERP.
The Unique Content Creation Approach of DWS
“For Das Writing Services, quality content is the primary matter of concern. Even for experienced writers, it is mandatory to undergo 3 months SEO content writing training after onboarding with us.” Notes Ritish, heading the Quality Control and Training & Development at Das Writing Services.
“We train them on multiple verticals which include web content writing guidelines, SEO content optimization strategies, details on YMYL, EEAT along with the workings of Google’s algorithms like BERT and RankBrain for impactful content creation".
Finance contents are the testament to Das Writing Services’ commitment to quality. While YMYL (Your Money Your Life) topics are the most difficult to rank for, that is exactly where the company shines. 6 out of 10 contents produced by Das Writing Services for the finance industry are known to rank on the top positions of the SERP ensuring quality knowledge and insights to the end consumers.
Why Quality Content?
With content playing such a crucial role in shaping user experience, many businesses end up creating content just to get better visibility on Google Search. So much so that approximately 72% of content submitted to Google are actually thin content (content that does not add any value for the reader). To filter them out, Google uses RankBrain (introduced in 2016) and BERT (introduced in 2019) ML based algorithms that analyse content for its quality and ability to identify user search intent.
Today, search engines follow strict parameters to determine if the content is worthy to fulfil human queries. As a result, search results have gotten better and more informative. With multiple updates every year further refining how search engine algorithms rank a page, it gets harder and harder for businesses to secure good positions with generic content.
Google brought its biggest spam policy update in March 2024 imposing strict measures on websites creating unhelpful content in bulk. Under such circumstances it is more important than ever to create genuine, useful content to attract the audience naturally.
Impact & Future Plans
As the content writing company celebrates its 15th anniversary in 2025, Das Writing Services has collaborated with 10+ unicorn start-ups, notably in Bengaluru, Pune and providing content for Hyderabad based businesses. DWS continues to work with some of the most reputed enterprises in India across different industries.
Upon being asked about his mission and plans Subhodip added “The importance of high-value 100% human written content is felt more than ever with generic content filling the market. While Google’s latest Core Update tries to solve this problem, humans too need to be more careful about poor content. At Das Writing, we are committed to delivering quality content to our clients.”