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Styling by WOW Vastra Makes History at Cannes Film Festival 2025
LAKSHMI M.S
Last Updated IST

Smrutha Santhosh Becomes First British-Indian Fashion Designer to Walk the CANNES Red Carpet. Smrutha Santhosh, founder of Styling by WOW Vastra, made history at the 2025 Cannes Film Festival as the first British-Indian fashion designer to walk the prestigious red carpet. Her debut marked a powerful moment of cultural pride, sustainability, and artisanal excellence on the global stage.

Smrutha Santhosh captivated Cannes not only with her own stunning ensemble, but also by dressing British singer and actress Rachanaa Jain in a couture masterpiece that turned heads and sparked international acclaim.

The Showstopper: Peacock Royale Lehenga

Rachanaa Jain wore the Peacock Royale Lehenga, a regal creation that featured a six-metre train made of cruelty-free artificial peacock feathers and handwoven Kanchipuram silk. Paired with antique temple jewelry engraved with goddess icons, the look was a visual symphony of divinity, heritage, and grandeur. This extraordinary couture piece was brought to life through:

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240 hours of handweaving

250 hours of intricate Aari embroidery

150 hours of feather artistry

Smrutha’s Own Red Carpet Look

Smrutha Santhosh herself walked the red carpet in a contemporary-draped Ahimsa silk Kanchivaram saree—ethically crafted from non-violent silk and styled with bold statement jewelry. Her ensemble symbolized strength, sustainability, and timeless South Indian culture.

Industry Recognition

The fashion world took notice. Prominent Bollywood actors Rahul Bhat and Makarand Deshpande praised Smrutha the culturally rich appearance, which stood out in a sea of international couture.

Flawless Finishing Touches

Celebrity makeup artist Rooby, founder of Make Up by Rooby, completed Rachanaa’s red carpet look with refined, radiant makeup that elevated the ensemble’s elegance 

Smrutha also designed costumes for Rachanaa Jain’s upcoming international film Bling Power, a Bollywood-Hollywood crossover, signaling her rising influence in both fashion and cinema. 

At the heart of WOW Vastra is a mission to empower women artisans from rural and underrepresented communities. Through dignified employment and creative collaboration, Smrutha transforms fashion into a tool for healing and impact. 

Contact Smrutha now to create your own affordable luxury outfit—custom-designed to celebrate your unique story

Website: www.wowvastra.com

Instagram: @stylingbywowvastra

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(Published 23 May 2025, 17:04 IST)