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Swasya Living: The Visionary Founders Turning Eco-Living Into a Way of Life
LAKSHMI M.S
Last Updated IST

As urban life grows more intense and sustainability shifts from a buzzword to a necessity, the idea of second homes is evolving. It’s no longer just about luxury or weekend escapes — it’s about creating spaces that offer balance, purpose, and long-term value. Somewhere between the need to disconnect and the desire to invest meaningfully lies Swasya Living  a thoughtfully designed community on the outskirts of the city that blends nature, comfort, and quiet income potential.

Rethinking What a Second Home Can Be

Most second homes promise retreat. Swasya Living goes further — offering a second life. Its homes aren’t just built on land, but around a vision to recharge people and the planet, while quietly generating returns. Here, second homes are fully managed — right from construction to maintenance and even short-term rentals. Residents can use them as weekend getaways — without worrying about logistics. It’s real estate that works in the background, while you live in the foreground.

What Sets It Apart

At a time when many developments are rushing to be "green," Swasya Living integrates sustainability by design. The community is centered around four interconnected manmade lakes — not ornamental, but functional — engineered to recharge groundwater and sustain the ecosystem. Air quality in the area consistently measures below 10 AQI — a rarity in urban India — making it ideal for wellness-oriented living. Cattle, Beehives, Mushrooms & Kitchen gardens span more than two acres, including a shared community kitchen. The idea is simple: grow food together, share it, and reconnect with what we consume. But what’s especially notable is the pace and intent behind the development — 80% of the project was completed in just 18 months, while maintaining quality and ecological responsibility. Already, 90% of the property has been sold — an indicator that the idea resonates with a growing number of Indians rethinking how and where they want to live and invest.

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Amenities That Support a Lifestyle, Not Just a Stay

The site features a sprawling 22,000 sq.ft. clubhouse, a temperature-controlled infinity pool, wellness zones, pickleball court, a FIFA-standard football turf, an adventure park for kids, hobbit house, and even a dedicated pet-friendly pool — all thoughtfully designed not for short-term indulgence, but for long-term, meaningful living.

Residents can kayak, enjoy a game of beach volleyball, or unwind in quiet, tree-shaded corners — because at Swasya, cutting trees is simply not allowed. With over 15,000 trees across the property, this is truly a haven for nature lovers. To enhance the experience, the site also includes hospitality infrastructure: five fully functional eco-luxury cottages, primarily open for site visits and supported by a dedicated on-site team of 55. These cottages are built to give you a first-hand experience of the farm lifestyle — they’re not for sale.

Every cottage on the property is uniquely designed, using natural materials and sustainable building practices, including bricks made in-house from different materials. More than 30% of our homeowners have already begun designing their bespoke cottages, reflecting our philosophy of individuality within a community. When you come to Swasya, you’re not just investing in an eco-conscious lifestyle — you're becoming part of a thriving, like-minded community of CXOs, doctors, scientists, celebs and NRIs, all committed to purposeful, sustainable living. This project was developed in just 18 months — a remarkable achievement in the world of commercial farmland projects, where such developments typically take over a decade. It’s a testament to the incredible team and the founders’ strong vision that this has been made possible in such a short span of time. Whether it’s a gathering, a retreat, or a trial stay before investment, the experience is ready and real.

Behind the Vision: Purpose Meets Proven Leadership

At the heart of Swasya Living are three founders whose track records speak for themselves.

Nijish Nair, Founder and CEO, is a growth strategist with 14+ years of experience scaling disruptive B2C and B2B brands like OYO, Lendingkart, and InCred. He also co-founded India’s first BBQ Bike franchise, which expanded to 100+ outlets through grassroots innovation. Fatherhood shifted Nijish’s focus from chasing growth to creating a life rooted in meaning and presence. That’s when the idea of Swasya became more than a concept — it became a mission. At Swasya, he blends startup agility with hospitality and real estate to build eco-living communities that offer passive income, planet-positive impact, and zero-effort ownership. More than holiday homes, Swasya is about slowing down, reconnecting, and building a better world for the next generation.

Ashrith Begur, Co-Founder & COO, & Avinash Begur, Co-Founder & CCO, both bring over 22 years of experience in sustainable real estate and community-centric planning. A strategist and builder at his core, Ashrith has led the execution of high-impact, eco-conscious projects across India. They are also the Founders of Bengaluru’s largest sports arena, Score Sports Park, which has become a model for urban recreation and community engagement. At Swasya, he leads execution and operations — ensuring every inch of the project reflects its values of sustainability, innovation, and long-term livability. 

Together they’re redefining what it means to own, live in, and benefit from a second home in India. 

Building Green Wealth — Literally

Swasya Living makes ownership simple and rewarding. Homes can be listed on Airbnb and similar platforms, with the entire rental and hospitality experience managed in-house. This means homeowners earn passive income without handling the hassle of property maintenance or guest coordination. It’s a model that allows for green wealth — income that aligns with the values of conscious, sustainable living. Swasya Living isn’t trying to be everything for everyone. But for those seeking a gentler pace, a greener space, and an investment that feels like a contribution — not just a transaction — it offers a glimpse into what the future of second homes could look like in India

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(Published 21 May 2025, 16:58 IST)