Montblanc is synonymous with pen, watches and accessories, and through this commercial the brand is trying to depict it is not just a pen but has a legacy that is passed down from generation to generation.
"The commercial portrays the relationship between a father and a daughter and how the bond between them is further strengthened by the legacy that is imbibed in the pen," Rensil D'Silva, executive creative director of Meridian communications, said in a press statement released here Wednesday.
"I think we have a really interesting campaign and some great star power from Anil and Sonam Kapoor. I have faith that this campaign will only take the brand forward," he added.
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