Deepika Padukone
Credit: Instagram/@deepikapadukone
The multifaceted Deepika Padukone turns 40 today, and to celebrate the special day, she embarked on a special journey by launching an initiative to empower the next generation of creative talent.
In an initiative to nurture authentic storytelling and fresh talent, Deepika announced the launch of The OnSet Program, the next chapter of her Create With Me platform, aimed at empowering aspiring creative artists to pursue a career in the Indian film, television and advertising industry.
The platform promises talent to be “seen, heard and experienced.” While the programme will provide training opportunities to promising talent, it will also function as a launch platform for individuals who have the relevant expertise and experience to lead their own projects.
Writing, direction, camera, lighting, editing, sound design, art direction, costume designing, hair styling, make-up artistry and production are the departments that will be available as part of the program’s first phase.
Taking to her Instagram account, Deepika said, “This past year, I’ve been feeling very strongly about identifying incredible creative talent from across the country and beyond and giving them a platform to be seen, heard and experienced. I am beyond thrilled to announce the launch of 'The OnSet Program' and truly cannot wait to introduce all of you to the next generation of creative talent.”
Building on her vision to identify creative talent from the country and beyond, the OnSet Program by Deepika Padukone can now be further explored at the official site, where individuals can send in their work and stand a chance to work with the best in the business.