Shah Rukh Khan and Madhuri Dixit Nene in Devdas.
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Madhuri & Aishwarya's twin outfits in "Dola Re Dola"
Madhuri Dixit and Aishwarya Rai in Devdas.
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More than a dance, this scene marked a fashion milestone. Paro and Chandramukhi’s coordinated red-and-gold lehengas, designed by Abu Jani and Sandeep Khosla, featured mirror detailing and brocade, reflecting unity and contrast. Together with Saroj Khan’s choreography, it became a globally celebrated moment in Bollywood fashion.
Shah Rukh Khan’s regal kurta with Kashmiri shawl
SRK in Devdas.
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Dressed in an embroidered white-and-gold sherwani with a rich Kashmiri shawl, Devdas embodied aristocratic elegance tinged with sorrow. Designed to reflect both status and sensitivity, SRK’s look became a benchmark in male costume design and remains a favourite in cinematic fashion retrospectives.
Aishwarya’s Blue & Red Saree in "Silsila Ye Chahat Ka"
Aishwarya Rai in Devdas.
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Paro’s soft blue ghagra choli in the opening song exuded quiet elegance. The sheer dupatta and delicate detailing reflected her purity, contrasting with the opulence that followed. Though minimal, the look redefined simplicity in Bollywood costume design.
Iconic green anarkali worn by Madhuri Dixit in "Maar Dala"
Madhuri Dixit in Devdas.
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In Maar Dala, Madhuri’s Chandramukhi shimmered in a regal green Anarkali, layered in velvet and chiffon, paired with kundan jewels and a jeweled kamarbandh. The ensemble became a cinematic fashion landmark, echoing worldwide in modern design collections.
Aishwarya Rai Bachchan’s red bridal saree
Aishwarya Rai in Devdas.
Credit: Mega Bollywood Pvt. Ltd
Paro’s red bridal saree in Devdas remains one of the film’s most iconic visuals. Designed by Neeta Lulla with rich zardozi embroidery and traditional Bengali styling, it became a benchmark for bridal fashion and earned a place in international costume showcases.
From runways to museums, Devdas’s iconic costumes still inspire. Two decades on, the film remains a masterclass in period style and character-led fashion storytelling.
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