JioHotstar’s Operation Tiranga.
Credit: JioHotsar
As the nation gears up to celebrate its 79th Independence Day, OTT platform JioHotstar has introduced Operation Tiranga, a platform-wide initiative to honour the nation’s spirit of freedom. Through Tiranga Ek, Kahaniyaan Anek, a thoughtfully curated line-up of powerful narratives, the initiative reflects the many identities, emotions, and ideals embodied by the Indian Tricolour.
As part of the campaign, JioHotstar will be extending full-day free access to its entire content library on August 15, emphasising its commitment to creating an inclusive and accessible brand across all parts of India.
Salute on welcome screen
There's a heartfelt welcome for film enthusiasts as the OTT platform goes beyond unlocking the content library and turns storytelling into a salute. It looks forward to welcoming viewers with a splash screen that reflects the colours and spirit of India.
The reimagined interface sets the stage for a curated collection of powerful narratives that honour India’s courage and character. Leading this showcase is a collection of stories that explore the complexities of valour, sacrifice, and national identity.
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Taking the inspiration from the tricolour, the screening collection oozes Saffron through accounts of courage and covert heroism in titles like Take Off, Madras Cafe and IB71; White through emotionally resonant stories of sacrifice and resilience such as Salakaar, Neerja, Mangal Pandey: The Rising and Chandrashekar and finally Green through narratives rooted in cultural legacy and pride, including Sarzameen, Kesari 2 and Airlift.
Together, these stories present a cohesive and evocative tribute to the nation -- all available for free on Independence Day.
Minakshi Achan, Head – Brand & Creative, JioStar observed that the platform has stayed committed to unlocking infinite possibilities through storytelling, by giving viewers the freedom to choose what they watch, when they watch, and how they engage with it. The brand views Operation Tiranga as an extension of that philosophy, she said, adding that the campaign "celebrates the spirit of Independence Day and removes all barriers to access, allowing every viewer to discover stories that reflect the courage, resilience, and identity of the nation."
Operation Tiranga comes to life as it touches key consumer touchpoints, from in-app takeovers and primetime TV spots to high-visibility outdoor, digital, social media and brand collaborations. With top originals and titles, JioHotstar is making content more inclusive and relevant for all Indians. Also, teaming up with the Ministry of Information and Broadcasting, the campaign raises awareness about flag etiquette, combining entertainment, education, and patriotism.
JioHotstar’s Operation Tiranga celebrates the freedom to connect with stories that inspire, inform, and bring people together.