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The Khan market
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Few companies have done better than Shah Rukh’s Red Chillies. By comparison, the steep upward trajectory of  the company owned by his rival, Aamir, has been relatively noiseless.

The competition between the two actors has been going on for ages and just a month ago, there were reports stating that Aamir’s profit-sharing deal with Yash Raj Films would earn him — in fair weather conditions — Rs 30 crore more than Shah Rukh.

This did not go unanswered. It was reported that Shah Rukh’s ‘Ra.One’’s broadcast rights were sold for much more than the rights of ‘3 Idiots’. But while their income is unverifiable, the balance sheets of their unlisted companies have been made public.

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(Published 12 April 2011, 16:34 IST)