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Staying street smartHaute style
Nina C George
Last Updated IST
DH photo by SK Dinesh
DH photo by SK Dinesh

Captivating colours

Men’s fashion is going beyond boundaries and creating new styles. For the Spring/Summer  season, Pepe Jeans has joined hands with the University of Cambridge to launch  the ‘Cambridge Collection’, which is a college-style line of menswear.

    On what makes the latest line different, Neha Shah, Senior Manager, Marketing, Pepe Jeans India Limited, says, “Garments from Pepe Jeans are created keeping in mind the latest trends and consumer comfort.”

   “We ensure consistent quality products that are well-crafted. The ‘Cambridge Collection’ is tailored using the highest quality of fabrics. These are casual garments that combine the University’s tradition and sophistication.”

The brand stocks a versatile range for men and women season after season, consisting of stylish cuts, colours and prints.

   Neha says, “Our designers draw inspiration from everywhere — from the streets of London to international runways — every season.  The inspiration is manifested in different styles, patterns and colour palette every season.”  

   Today, men are conscious about dressing up and looking good.The ‘Cambridge Collection’ from Pepe Jeans is inspired by the traditional sports practised at the University, such as rugby, rowing and cricket.
This spirit is reflected in the designs as well.The collection consists of a wide range of rugby-inspired polos, T-shirts and shirts bearing the Cambridge logo on them.    These can be teamed with shorts, chinos or jeans to complete the look.

   “Today, it’s all about making a statement with a cool, casual and contemporary attire. The urban Indian male is very fashion-forward and is not afraid of experimenting with colours, or unique fits and styles,” says Neha. 

She says those who pick clothes from Pepe Jeans will not have a problem matching their attire with the right accessories, thanks to the versatility of the collection. Ask Neha what is it that makes the brand stay ahead of its competitors and she says, “The brand remains at the front of the fashion pack with a winning formula based on its ability to deliver the strongest denim-led fashion.”


Farid MG, an engineering student of Jain College, picked up a white T-shirt from the ‘Cambridge Collection’ and matched it with blue jeans from the ‘73 Range’.

Punchline: “The brand has come up with some innovative designs in the T-shirt category. The colours are interesting and go well with denims and formal trousers.”
Price: T-shirt (Rs 1,099), blue jeans (Rs 3,299) and belt (Rs 1,099).


Syed Ruhan, a student of computer science, New Horizon College of Engineering, wore a round-collared light blue-T-shirt from  ‘Cambridge Collection’, matched it with jeans from ‘73 Range’, and a bag.

Punchline: “The collection has interesting shades. The range of T-shirts are unique in its cuts, colours and design. They could be worn for an evening outing.” 
Price: T-shirt (Rs 1,099), jeans (Rs 3,999), belt (Rs 899) and bag (Rs 1,599).

Sayed Faasil, a final year BBM student from The Oxford College of Business Management, picked up a yellow T-shirt from the ‘Cambridge Collection’ and paired it with a pair of denim shorts. 

Punchline: “The clothes are attractive, comfortable and stylish. This outfit can be worn to a party or a Sunday brunch.” 
Price: T-shirt (Rs 899), belt (Rs 1,099) and shorts (Rs 2,699).

Harsh C, an MBA student of St Joseph’s College Of Business Administration, slipped into a green T-Shirt from the ‘Cambridge Collection’ and complemented the look with denims from the ‘73 Range’. 
Punchline: “I love the look. This green colour can be matched with any outfit. You just have to accessorise intelligently and you are ready to go.” 
Price: T-shirt (Rs 899) and denims (Rs 2,999).

Rohit Lohmod, a BA student of Christ University, wore a red T-shirt from the ‘Cambridge Collection’ and picked up a pair of white shorts from the ‘73 Range’.

Punchline: “The contrasting look of the red T-shirt with the white shorts look extremely smart and stylish. I am usually comfortable in shorts and this look is best suited for a casual day out.” 
Price: T-shirt (Rs 1,099) and shorts (Rs 2,199).

Aviraj Satyam, an engineering student of T John College of Technology, wore a smart blue-collared T-shirt from the 'Cambridge Collection ' and denims from the ‘73 Range’.

Punchline: “The T-shirt is comfortable and fits me well. What I have noticed is that the denims are not only well cut and shaped well but the overall look is
also attractive.”
Price: T-shirt (Rs 1,899), belt (Rs 799) and jeans (Rs 2,999)

 

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(Published 17 May 2015, 20:13 IST)