The book is a tribute to Ranga Rao, a self made entrepreneur and forerunner in the Indian agarbathi industry.
Releasing the book, Dr Sastry described several anecdotes highlighting the humanitarian quality of N Ranga Rao, who allowed his competitors to visit the market first which is a rare quality in a businessman, he said.
Collection
The book is a collection of articles written by his children and those who knew him.
It talks about Ranga Rao’s life as an entrepreneur, his principles and values with which he built the organization and bringing it to a leadership status.
Pioneer
The book also describes his pioneering works and contribution to the agarbathi industry.
Chairman, NR Group, R Guru, said, “We are extremely proud to have maintained the leadership position in Indian agarbathi industry.
“It is only because of the principles and strong business values that our father has instilled in us.
“This book is our tribute to our father, a mark of respect from his children acknowledging the contribution he made to our lives and the lives of thousands of families who have been associated with ‘Cycle Pure Agarbathies’.”
Private circulation
The biography has been edited by Dr T V Venkatachala Sastry and published by R N Murthy, son of Ranga Rao.
The book in Kannada language is available only for private circulation, a press release said.