Women purchase Nandini products at Dairy Circle in Bengaluru on Sunday.
Credit: DH photo
Bengaluru: In an effort to promote its own brand and eliminate the sale of private label products from Nandini parlours, the Karnataka Milk Federation (KMF) launched a new line of bakery products on Sunday.
This initiative was announced on World Milk Day, celebrated on June 1. According to the KMF, it follows the introduction of bread, buns, and cream buns in January 2021.
Building on that momentum, Nandini is rolling out 18 new products — including slice cakes, muffins, and bar cakes.
The range includes fruity slice cakes, available in 30-gram packs and priced at Rs 15. A choco orange slice cake, which comes in 50g packs, is priced at Rs 15, while 50g vanilla and pineapple slice cakes are priced at Rs 20. A sponge vanilla cake, priced at Rs 10 for a 25g portion, will also be available as a budget-friendly option.
Muffins, offered in vanilla, chocolate, pineapple, strawberry, and mawa flavours, come in 150g packs priced at Rs 50 each. For those looking for more indulgent options, the 200g bar cakes — featuring varieties like plum, chocolate, vanilla, banana walnut, and jaggery-based flavours — are priced at Rs 110 across the board, the KMF said.