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Dharavi project rebrands itself as Navbharat Mega Developers Private LtdThis is being done to match with the company’s promise of building a modern, inclusive and vibrant community, a spokesperson said on Saturday.
Mrityunjay Bose
Last Updated IST
<div class="paragraphs"><p>Dharavi in Mumbai</p></div>

Dharavi in Mumbai

Credit: PTI Photo

Mumbai: The Dharavi Redevelopment Project Pvt Ltd (DRPPL), which is undertaking the ambitious plan of revamping Dharavi, is rebranding itself as Navbharat Mega Developers Private Ltd (NMDPL).

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This is being done to match with the company’s promise of building a modern, inclusive and vibrant community, a spokesperson said on Saturday.

“The name Navbharat Mega Developers is rooted in the company’s commitment to growth, change and hope, and the rebranding exercise that has received the affirmation of its Board of Directors and the Ministry of Corporate Affairs. This change reflects the company’s fresh outlook and obligation to create a broader and brighter future for everyone associated with or beneficiary of the gigantic and historic task of rehabilitating slums across the nation,” the company spokesperson said.

The name Navbharat, which means “New India,” reflects the massive potential this project holds in shaping a better tomorrow. Mega highlights the sheer scale and impact of the work being undertaken, while developers point to the role the company intends to play in building a thriving community, the spokesperson said.

The NMDPL is a special purpose vehicle between the Government of Maharashtra — through the Dharavi Redevelopment Project (DRP) / Slum Rehabilitation Authority (SRA) — and the Adani Group.

The change in name does not alter the government’s pivotal role or the core purpose of the project. NMDPL remains steadfast in its commitment to executing the Dharavi redevelopment as envisioned, ensuring transparency, inclusivity and the welfare of all stakeholders.

The initiative is not just to change the name DRPPL but also to avoid being mistaken for the government authority in the same space, which is DRP (Dharavi Redevelopment Authority), the special planning authority of the Government of Maharashtra dealing with Dharavi’s redevelopment. The role of the Maharashtra Government remains unchanged and DRP continues to be the supervising authority for the ambitious project.

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(Published 28 December 2024, 21:30 IST)