The logo of Volvo
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Mumbai: As part of the UN Global Road Safety Week 2025, SaveLIFE Foundation and Volvo For Life Fund, a global philanthropic initiative by Volvo Cars, aims to reduce road crash fatalities in Nagpur district.
Nagpur district has one of the highest road fatalities in the country.
This partnership continues to reflect a sustained commitment to protect vulnerable road users and reduce preventable road crash fatalities.
With 436 fatalities and 408 fatal crashes recorded in Nagpur (Rural) in 2024 alone, the district has emerged as a critical point of concern in India’s road safety landscape.
Two of the major causes of crashes have been overspeeding (18.5 per cent) and dangerous pedestrian behaviour (7.96 per cent), underscoring the urgent need for targeted interventions.
This initiative is part of SaveLIFE Foundation’s Zero Fatality District (ZFD) programme, which is currently being implemented in 20 other districts across India.
The ZFD model is a replicable and scalable framework designed to reduce road crash fatalities through a multi- faceted, and evidence-based approach grounded in the 4Es of road safety: Engineering, Emergency Care, Enforcement, and Education.
The ZFD model aims to seamlessly integrate comprehensive road safety interventions into existing local government systems, ensuring long-term impact and sustainability.
Through the Volvo For Life Fund, this partnership continues to implement a range of evidence-based, life-saving interventions to improve road safety in Nagpur (Rural).
“Volvo Cars is committed to protecting lives, both inside and outside the vehicle. Our partnership with SaveLIFE Foundation aims to demonstrate how collaborative, scalable interventions can turn high-risk corridors into safe, walkable streets,” said Louise Thompson, Head, Volvo Cars For Life Fund.
“India loses over 1.7 lakh lives to road crashes every year — a silent epidemic that demands urgent, systemic solutions. Our partnership with Volvo Cars brings together world-class engineering and grassroots impact to demonstrate how data-driven, proven interventions can dramatically reduce fatalities,” said Piyush Tewari, Founder and CEO, SaveLIFE Foundation.
Interventions
● Implementation of speed enforcement measures to reduce speeding-related crash deaths
● Treatment of highway medians and access points to reduce collision risks. These include the deployment of retro-reflective road safety measures and delineators for better visibility
● Installation of traffic calming measures and road signage. Traffic calming measures aim to lower vehicle speeds and improve overall road safety, with a focus on protecting vulnerable users like pedestrians and cyclists.
● Enhancement of pedestrian safety measures for safer crossings and walkways.