“Not true,” he said when asked if BCCI was becoming a casualty of IPL’s super success and added that their numbers were far greater.
“IPL has a revenue of only Rs six crore a day whereas BCCI earns a revenue of Rs 32.5 crore a day from broadcasting alone. We are no where near and BCCI will always remain ahead,” Modi said.
He said that IPL would grow to the present level of BCCI in next three to five years but “BCCI will grow further at that time. BCCI is the pinnacle of cricket in the world and is performing. IPL has a long way to go.”
Going ahead, BCCI would become the richest sporting body in the world in coming years, he said adding IPL’s competition was not with the parent body but with the entire entertainment industry.
“You have host of soap operas at prime time on TV and that is the time when our matches commence. We have the highest TRP rating and going by the trends, these will only increase,” he said.
Elaborating further, Modi said that IPL’s revenue was bound to grow as it continues to expand its viewership through overseas television networks and through internet.
“We are building our fan base and advertisers would not come across the world,” he said.