The course, slated to start by October end, will focus on equipping students with information in areas of sport event management, sports marketing and sponsorship sales, an IIM spokesman said.
"The course is designed to equip students with the basic concepts and practices to enable them to gain a foothold in the emerging Indian sports market. The course will provide employment opportunities in sports organisations like golf management companies, sport marketing companies and sport associations," spokesman said.
He said the high visibility and entertainment value engaged with the sports provide opportunities in the marketing of sport events, sports advertising and venue signage, athlete endorsements, facility construction, sporting goods and licensed merchandise, event management, sponsorship and ticket sales, media broadcast rights and multimedia.
Officials on the occasion pointed out that the sports market in India has recently witness a slew of sporting events most notably the Twenty20 Indian Premier League.
The 2010 Commonwealth Games in Delhi is expected to further boost the market for sport and sport management professionals in the country.
The students will be exposed to case studies on the issue of celebrity management and sport event organisation. The course will have 30 seats.