The Indian Olympic Association (IOA) has roped in sports management company IOS Sports & Entertainment as its marketing and commercial partner for two years.
The partnership would work towards generating sponsorship revenues for the Olympic Games-bound Indian contingent. The association would see IOS “getting sponsorships, handling operations and all media & PR related work. With this mandate IOS will strategise the commercial plan for IOA so as to raise the sponsorship for Indian contingent that will represent country in the Rio Olympic Games and all other national and international events.
“IOS is also planning to develop some intellectual properties in partnership with IOA and will be working in tandem to unlock the commercial potential of the Indian Olympic Association,” the agency said a statement on Thursday.