Casio India’s Managing Director and Tadashi Kojima from the Product Planning division of Casio Computer Co., Japan, at the launch of the Edifice EFK-100 series in India.
Credit: Casio India
Casio India has taken a bold leap in the horology world by introducing its first automatic watch.
Unveiled in a glittery event in the national capital, the EFK-100 series collection is under the popular Edifice label. One of the major highlights of the EFK series is that it aligns perfectly with the spirit of motorsports.
Blending speed, precision and innovation, this launch marks a new journey for Casio in India’s mechanical watch market.
The launch of the EFK-100 series is one of the significant steps for the brand, which has long been associated with its innovation and precision in digital and quartz watches.
The EFK series combines Casio’s signature technological craftsmanship with the timeless appeal of mechanical movements. It has been designed by taking inspiration from the high-adrenaline world of motorsports, reflecting the Edifice brand’s DNA, a fusion of speed, precision and advanced design.
Comprising five exclusive models, the lineup is led by the EFK-100XPB-1A watch, which integrates forged carbon in its case and dial. The EFK-100CD-1A also features a forged carbon dial, while the EFK-100D series (2A, 3A, and 7A) are produced using advanced electroforming techniques. The company has kept the starting price at Rs 25,995 for the EFK-100 series, making it a competitive option in the mid-range mechanical watch market.
The launch of our first automatic watch in India marks a landmark moment for Casio. As a Japanese brand with a long-standing legacy of innovation and craftsmanship, we are proud to introduce a timepiece that blends the automotive spirt of speed and intelligence with classical automatic watches. With this debut, we aim to inspire a new generation of Indian consumers who value the precision of automatic timekeeping, perfectly crafted for the fast-paced, high-performance lifestyle.said Takuto Kimura, Managing Director, Casio India
Another highlight of the event was the pre-launch reveal of the EDIFICE ECB-2300, an upcoming multi-hand chronograph model set to hit the market in December.
The timepiece has been inspired by core motorsports and displays the evolution of EDIFICE’s signature Sospensione—dual-layered suspension arm design—combined with Tough Solar technology, Smartphone Link functionality and a sleeker aesthetic compared to its predecessor, the ECB-2200.