Samsung unveils Neo QLED, OLED, QLED, The Frame TV series with Vision AI features in India

[From Left-Right] JB Park, President and CEO, Samsung Southwest Asia, Viplesh Dang, Senior Director and Mike Chu, Corporate Vice President, Visual Display Business, Samsung India launch the new QLED, OLED and The Frame 2025 series smart TVs in Delhi on May 7, 2025.

Credit: Samsung

South Korean consumer electronics major Samsung launched the 2025 series QLED and OLED smart TVs in India.

All the new Samsung QLED, OLED and The Frame series TVs boast Vision AI features such as AI Upscaling Pro, generative wallpaper, multi-device connectivity, and Pet and Family Care mode.

With the AI Upscaling Pro, the smart TVs are capable of improving any low-resolution content to near-8K quality. This feature is powered by a proprietary NQ8 AI Gen3 Processor. It can sharpen images and enhance clarity, delivering a vivid and lifelike viewing experience.

With the generative wallpaper feature, the TV can sense it is unused and automatically turn an idle screen into a dynamic custom art canvas. It makes good use of AI technology to churn out unique 4K images, allowing users to personalise their viewing experience with custom artwork.​

With the multi-device connectivity feature, users can view the status of the Internet-of-Things (IoT) devices such as home security cameras, ACs, and water heaters. All the devices are connected through the SmartThings application on the TV and the smartphone.

And, with the new Pet and Family Care Mode, the TVs can detect the smallest changes in light and noise at home. It uses on-device AI to detect events such as a dog barking or a baby crying, alerting users when attention is needed.

Samsung QLED QN70F smart TV series.

Credit: Samsung

In addition to all the aforementioned features, the Neo QLED 8K QN950F series comes with an almost zero-bezel design, glare-free technology, ultra-fast 240Hz refresh rate and Q-Symphony and Dolby Atmos audio system to offer an immersive viewing experience. It is available in three screen sizes-- 65-inch, 75-inch and 85-inch-- in 4K and 8K resolution options with prices starting at Rs 89,990 and Rs 2,72,990, respectively.

Samsung’s OLED range starts from Rs 1,54,990 and the QLED range starts from Rs 49,490. And, prices for the all-new 2025 The Frame series start at Rs 63,990.

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