DH Web Desk
MS Dhoni
KSDL signed MS Dhoni in 2006 for Rs 80 lakh to boost its brand. However, the deal ended abruptly in 2007 over promotional issues, leading to a legal battle which Dhoni eventually won in 2012.
Credit: Special Arrangement
Mugdha Godse
Following multiple FMCG endorsements, model-turned-actor Mugdha Godse was signed as the face of Mysore Sandal Soap in 2009.
Credit: KSDL
Parvati Nair
Parvati Nair became the brand ambassador for Mysore Sandal Soap after winning the Miss Karnataka title in 2009.
Credit: Instagram/@parvathynairt
Tamannaah Bhatia
In a Rs 6.2 crore agreement, the Karnataka government appointed Tamannaah Bhatia as KSDL’s brand ambassador. Though aimed at boosting the brand's popularity, the decision drew backlash from pro-Kannada activists calling for promotion of local artists.
Credit: Instagram/@tamannaahspeaks