Audi launches A4 variant with price tag of Rs 31,74 lakh

German luxury car-maker Audi today introduced a variant of its luxury sedan Audi A4 with additional features such as drive select, 2-litre diesel fuel-efficient engine and higher horse power, priced at Rs 31,74 lakh (ex-showroom) Mumbai.

The existing model of Audi A4, which is priced at Rs 30.89 lakh would continue in the market, it said.

"The powerful new 177 hp Audi A4 with the Audi drive select offers 27 per cent more power and offers 3 per cent more fuel efficiency than its predecessor. The added features will appeal to both our discerning customers as well as the enthusiast," Audi India head Joe King said.

The drive select feature allows the driver to influence engine, transmission and steering while enabling the characteristics of the Audi A4 to be adapted in line with the driver's personal preferences and current route, the company said.

The company has also offered a step up scheme where a customer can pay an EMI at Rs 29,000 per month pm for the first two years.

The next two years the EMI increases to Rs 49,000 per month and so on, the release said.

Audi, which reported 20.52 per cent rise in sales in August at 875 units in the domestic market, plans to expand its network to 35 dealerships by the end of 2013 from 27 centres at present.

Earlier this year, it set up dealerships in Mumbai South, Lucknow, Bhubaneswar and Delhi Central.

The Audi model range in India includes A4, A6, A7 Sportback, A8L, Q3, Q3 S edition, Q5, Q7, S4 S6, RS 5 Coupé, TT Coupé, the super sports car R8, R8 Spyder and the R8 V10.