<p>The second daughter of Samsung chairman Lee Kun-Hee has been made a president at the firm's de-facto holding company, it said today, cement his family's hold on the South Korean giant.<br /><br /></p>.<p>Lee Seo-Hyun will lead management planning at the Everland's fashion business, Samsung said in a statement.<br /><br />The 40-year-old was previously executive vice president of Cheil Industries, which was the former fashion unit before it handed over operations to Everland.<br /><br />Her older sister -- Lee Boo-Jin -- has been a president at Everland since 2010, overseeing business strategy, while their only brother, Lee Jae-Yong, was made vice chairman of Samsung Electronics last year.<br /><br />Lee Kun-Hee is chairman of the group's flagship unit Samsung Electronics and de facto leader of the entire business empire.<br /><br />The move is the latest promotion in recent years of the three heirs of the founding family, which controls Samsung through a complex web of share cross-holdings in group subsidiaries centred on Everland.<br /><br />There was no major reshuffle of top executives within Samsung Electronics -- the world's top maker of mobile phones and TVs.<br /><br />The senior Lee is largely credited with turning Samsung -- founded by his father in 1938 -- into a global brand and the country's largest business group.<br /><br />He stepped down as the group's chairman in 2008 after being found guilty of tax evasion but returned to the post in 2010 after receiving a presidential pardon.<br /><br />Samsung has rapidly expanded its presence in the global smartphone market, dethroning Apple as the world's top smartphone maker amid worldwide patent battles against over technology and design.<br /><br />The South Korean tech giant has a 31.4 per cent stake in the global smartphone market by shipment in the third quarter of this year, compared to 13.1 percent for Apple, according to the research firm IDC Survey.</p>
<p>The second daughter of Samsung chairman Lee Kun-Hee has been made a president at the firm's de-facto holding company, it said today, cement his family's hold on the South Korean giant.<br /><br /></p>.<p>Lee Seo-Hyun will lead management planning at the Everland's fashion business, Samsung said in a statement.<br /><br />The 40-year-old was previously executive vice president of Cheil Industries, which was the former fashion unit before it handed over operations to Everland.<br /><br />Her older sister -- Lee Boo-Jin -- has been a president at Everland since 2010, overseeing business strategy, while their only brother, Lee Jae-Yong, was made vice chairman of Samsung Electronics last year.<br /><br />Lee Kun-Hee is chairman of the group's flagship unit Samsung Electronics and de facto leader of the entire business empire.<br /><br />The move is the latest promotion in recent years of the three heirs of the founding family, which controls Samsung through a complex web of share cross-holdings in group subsidiaries centred on Everland.<br /><br />There was no major reshuffle of top executives within Samsung Electronics -- the world's top maker of mobile phones and TVs.<br /><br />The senior Lee is largely credited with turning Samsung -- founded by his father in 1938 -- into a global brand and the country's largest business group.<br /><br />He stepped down as the group's chairman in 2008 after being found guilty of tax evasion but returned to the post in 2010 after receiving a presidential pardon.<br /><br />Samsung has rapidly expanded its presence in the global smartphone market, dethroning Apple as the world's top smartphone maker amid worldwide patent battles against over technology and design.<br /><br />The South Korean tech giant has a 31.4 per cent stake in the global smartphone market by shipment in the third quarter of this year, compared to 13.1 percent for Apple, according to the research firm IDC Survey.</p>