<p>If you want to promote your brand on social media like Facebook, be extra cautious about offers that promise to get millions to "likes" on your Facebook page.<br /><br /></p>.<p>Wary of such fake players, the social networking is launching a campaign to not only make its users aware of such fraudulent players but to get rid of such "fake likes" providers, Forbes reported.<br /><br />"The spammers behind fake likes have one goal - to make money off of Page owners without delivering any value in return," wrote Matt Jones, integrity engineer with Facebook, in a blog post.<br /><br />"They make their profit by promising and generating likes to Facebook Page administrators who typically do not understand that fake likes won't help them achieve their business goals," he added.<br /><br />According to him, Facebook has a "strong incentive to aggressively go after the bad actors behind fake likes because businesses and people who use our platform want real connections and results, not fakes".<br /><br />In the past, the company has sued spammers and won "nearly $2 billion in legal judgments".<br /><br />"Since these fraudulent operations are financially motivated businesses, we focus our energy on making this abuse less profitable for the spammers," Jones wrote.</p>
<p>If you want to promote your brand on social media like Facebook, be extra cautious about offers that promise to get millions to "likes" on your Facebook page.<br /><br /></p>.<p>Wary of such fake players, the social networking is launching a campaign to not only make its users aware of such fraudulent players but to get rid of such "fake likes" providers, Forbes reported.<br /><br />"The spammers behind fake likes have one goal - to make money off of Page owners without delivering any value in return," wrote Matt Jones, integrity engineer with Facebook, in a blog post.<br /><br />"They make their profit by promising and generating likes to Facebook Page administrators who typically do not understand that fake likes won't help them achieve their business goals," he added.<br /><br />According to him, Facebook has a "strong incentive to aggressively go after the bad actors behind fake likes because businesses and people who use our platform want real connections and results, not fakes".<br /><br />In the past, the company has sued spammers and won "nearly $2 billion in legal judgments".<br /><br />"Since these fraudulent operations are financially motivated businesses, we focus our energy on making this abuse less profitable for the spammers," Jones wrote.</p>