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FlowerAura's Bhaiya Bhabhi Rakhi Collection Steals the Spotlight This Raksha Bandhan

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Raksha Bandhan is a cherished celebration of the bonds that tie us together. Traditionally centred around siblings, this festival has evolved to embrace the changing dynamics of modern families. Today, it is not just about honouring brothers but also sisters-in-law, recognising their invaluable presence and support, making them an inseparable part of this joyous occasion. As households across India welcome this inclusive sentiment with open arms, the demand for Bhaiya Bhabhi rakhis has soared. Meeting this flourishing demand with elegance and creativity is FlowerAura, offering a mesmerising selection brimming with unique choices.

FlowerAura has curated an extensive range of Bhaiya Bhabhi Rakhi sets that are a testament to variety, beauty, and exceptional craftsmanship. Whether one prefers opulent designer options or simple, minimalist styles, FlowerAura has it all, ensuring something for everyone. Each set features matching designs that your brother and sister-in-law can wear together as a couple, making Raksha Bandhan even more special for them. From bedazzled pieces to those adorned with vibrant hues, tassels, pearls, stones, and crystals, every Rakhi is a work of art! FlowerAura's Rakhi collection promises everything you need to bring joy to your Bhaiya and Bhabhi, all available at the click of a few buttons. 

FlowerAura's CEO, Shrey Sehgal, shares, "Over the past few years, we've seen a remarkable rise in the demand for Bhaiya Bhabhi Rakhis with almost every order. This growing trend inspired us to curate an extensive collection that celebrates and honours these special bonds that extend beyond blood relationships. Ultimately, our goal is to make Raksha Bandhan a memorable experience for everyone involved, with Rakhis that reflect the rich heritage of India."

What sets FlowerAura Rakhi collection apart is their dedication to blending traditional designs with contemporary styles. Their Bhaiya Bhabhi rakhis showcase a perfect fusion of age-old craftsmanship and modern aesthetics, making them ideal for today's families. Featuring breathtaking artistry like Zari, reflective mirror work, regal Kundan, intricate Meenakari, Mandala designs, divine symbols, and Evil Eye motifs, their collection adds grandeur to your celebrations, turning heads and capturing hearts! Their diverse bhabhi rakhis—including Lumba, bangle-inspired, and bracelet-style—offer abundant choices at your fingertips.

As the festival of Raksha Bandhan approaches, FlowerAura invites everyone to explore their Bhaiya Bhabhi Rakhi collection on their website and mobile application. Also available on popular e-commerce platforms like Amazon and Myntra, these exquisite Rakhis are just a click away. With effortless doorstep delivery across India and overseas, FlowerAura ensures that distance doesn't come between you and your cherished ones. So, browse their offerings today to turn your festivities into a treasured memory!

About FlowerAura

FlowerAura, a premier online gifting platform delivering Rakhi, flowers, cakes, gifts, and hampers to over 800+ cities in India and 30+ countries worldwide. With an extensive network of fulfilment centres, channel stores, and 75+ dark stores, FlowerAura ensures extraordinary celebrations. Accessible through its website, mobile app, retail stores, and popular e-commerce platforms, FlowerAura boasts a customer base of over 10 million, promising to exceed customer expectations with a vast collection of gifts.

Media Contact :

Suman Patra

suman.patra@FlowerAura.com

Head - Product and Marketing

FA Gifts Pvt. Ltd.

This article is part of a featured content programme.
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Published 13 August 2024, 06:45 IST

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