Tata Motors adds value with fuel-efficient product range offering “HAR BOOND MEIN BACHAT!

Last Updated 30 March 2021, 11:37 IST

The state-of-the-art technology used in the engines and design bring down fuel and service costs of the BSVI-compliant transport vehicles of Tata Motors and enhance their durability. The Bharat Stage Emission Standards (BSVI) regime came in India from April 1’20. This norm has led to a new era in the technology used in automobile sector. A leader in the commercial vehicles market, Tata Motors has always stayed at the forefront of changing conventions. The company’s R&D has brought in differentially-valued products that are designed to increase the customer’s profitability consistently.

The rising fuel prices in the country has been a cause of worry for transporters as it directly affects their profitability. With higher vehicle prices in the BSVI regime, flatter freight rates and increasing operating costs, the most appropriate solution a commercial vehicle OEM can provide to the road transport industry is a product range that reduces the operating costs substantially and increases customer profitability.

One such value discovery by Tata Motors in the BSVI regime is the expansion of its multi-axle truck, tipper and tractor-trailer portfolio with its indigenous 5L Turbotronn fuel intelligent engine. The Tata 5L Turbotronn 180 HP Power/700 Nm torque engine has been extremely successful in the intermediate commercial vehicle (ICV) and medium commercial vehicle (MCV) segments such as Ultra 1518, Ultra T.16 and Ultra 1918.T, thanks to the state-of-the art engineering design, high power density (HP/L) and flatter torque curve yielding the highest fluid economy in their segments.

Now, Tata Motors has extended this engine platform with enhanced power and torque - 200 HP/850 Nm to multi-axle truck, tipper and tractor-trailer segments so their customers get the benefits of higher savings in fluid (diesel and DEF) and service costs, higher operating reliability, superior drivability and NVH characteristics, and robust road performance across terrains and applications.

Heavy-duty high displacement volume six-cylinder engines giving fair fuel efficiency and a perceptive comfort on robustness and longer life have always powered these segments in India.
However, times have changed and with the advent of rated load norms and BS6 emission control requirements, New generation engines like Tata 5L Turbotronn generate higher power and torque from a smaller capacity with a considerable enhancement in fuel efficiency and even better engine life, operational sturdiness and durability. Service cost of these engines is also far lower due to advanced technologies used in design and manufacturing.

Tata Motor’s new 5L Turbotronn product range consists of products such as SIGNA 2821.T, LPT 2821 Cowl, ULTRA 2821.T in the 28T GVW truck category, SIGNA 3521.T, LPT 3521 Cowl in 35T GVW truck category, SIGNA 1918.K MCV tipper, SIGNA 2821.K RMC in construction segment and ULTRA 3021.S in 30T GCW tractor trailer category with different deck spans and fully-built options.

Equipped with carefully-chosen value features like three mode fuel economy switch, gear shift advisor, electronic anti-fuel theft, unitized wheel bearings and so on, these trucks are seeing increasing demand from various sectors including tankers, industrial goods, cold chain, ready mix concrete, market logistics and auto logistics owing to the significant difference in fuel economy. All these products come with six-year/six lakh KM standard driveline warranty and Tata Motor’s fleet edge advanced telematics solution.

The dynamics in the Indian commercial vehicle space is changing very fast, and to stay ahead, transporters and truckers must break the traditional barriers and adapt to new and efficient technology products for their long-term sustainable profitability.

This article is part of a featured content programme.
(Published 25 March 2021, 10:34 IST)

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