<p>The Indian cricket board (BCCI) said on Monday that German sportswear giant Adidas would become the new kit sponsor of the national team.</p>.<p>Reports in local media earlier this year had said that a deal was closed and BCCI secretary Jay Shah confirmed the move on Twitter without providing financial details or the length of the contract.</p>.<p><strong>Also Read: <a href="https://www.deccanherald.com/sports/cricket/big-one-bcci-could-earn-115-billion-in-revenue-share-from-icc-during-2023-2027-cycle-1217561.html" target="_blank">Big One: BCCI could earn $1.15 billion in revenue share from ICC during 2023-2027 cycle</a></strong></p>.<p>"I'm pleased to announce @BCCI's partnership with @adidas as a kit sponsor," Shah tweeted.</p>.<p>"We are committed to growing the game of cricket and could not be more excited to partner with one of the world's leading sportswear brands. Welcome aboard, @adidas." </p>.<p>In 2020, the BCCI had signed a three-year deal with the Mobile Premier League's sports merchandise brand MPL Sports to replace American sportswear manufacturer Nike.</p>.<p>Clothing brand Killer Jeans then stepped in as an interim sponsor after that deal ended prematurely and their contract will expire on May 31, reports said.</p>
<p>The Indian cricket board (BCCI) said on Monday that German sportswear giant Adidas would become the new kit sponsor of the national team.</p>.<p>Reports in local media earlier this year had said that a deal was closed and BCCI secretary Jay Shah confirmed the move on Twitter without providing financial details or the length of the contract.</p>.<p><strong>Also Read: <a href="https://www.deccanherald.com/sports/cricket/big-one-bcci-could-earn-115-billion-in-revenue-share-from-icc-during-2023-2027-cycle-1217561.html" target="_blank">Big One: BCCI could earn $1.15 billion in revenue share from ICC during 2023-2027 cycle</a></strong></p>.<p>"I'm pleased to announce @BCCI's partnership with @adidas as a kit sponsor," Shah tweeted.</p>.<p>"We are committed to growing the game of cricket and could not be more excited to partner with one of the world's leading sportswear brands. Welcome aboard, @adidas." </p>.<p>In 2020, the BCCI had signed a three-year deal with the Mobile Premier League's sports merchandise brand MPL Sports to replace American sportswear manufacturer Nike.</p>.<p>Clothing brand Killer Jeans then stepped in as an interim sponsor after that deal ended prematurely and their contract will expire on May 31, reports said.</p>