Amazon launches music streaming service in India

Amazon launches music streaming service in India

Amazon launches music streaming service in India Inc, on Wednesday, launched its music-streaming service Amazon Prime Music in India.

Amazon Prime Music includes tens of millions of songs across major international and Indian music labels in over 10 languages including English, Hindi, Tamil, Punjabi, Bengali, Kannada, Telugu and more.

Amazon Prime Music can be availed by Prime members with out paying any  extra money. Amazon's loyalty plan costs an annual Rs 999 and offers faster deliveries, access to early deals and a subscription to its video streaming service.

Commenting on the launch, Amazon  Music India Director Sahas Malhotra said the company believes music listeners are going to love  Amazon  Prime Music as we bring a global service   that's been truly localised in its selection and curation.

"With ad-free streaming at no additional cost to Prime members,  Amazon  Prime Music offers a welcome break from text and voice ads that come between you and your favourite music. Moreover, with voice controls the music listening experience cannot get any simpler, making music listening delightful, effortless and a natural experience for customers. Listening to your favourite music has never been more fun," said Malhotra.    

The company's music experts have specially curated playlists and stations to give music listeners an uninterrupted music listening experience across genres, moods, artists, eras, and activities.

Amazon Prime Music will be available on Android and iOS mobile phone apps, Desktop app and Web player, Amazon Fire TV sticks and Amazon Echo devices.

Amazon  India Senior Vice President and Country Head Amit Agarwal  the company  continues to add value to our popular Prime program. "With the launch of Amazon Prime Music, we now offer Prime members an easy, uninterrupted access to a world of music entertainment with their Prime membership," he said.

Agarwal said  Prime members will enjoy this latest addition with the many Prime benefits that already include unlimited streaming of movies and TV shows with Amazon Prime Video and unlimited free fast delivery on eligible items from India's largest online selection of products, early access to top deals and more.

The music service will compete, among others, with Tencent-backed local rival Gaana, which is raising $115 million in new funding, and Apple Inc's music service.