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'Country of origin' important to 1 in 2 e-commerce consumers

Last Updated 09 May 2022, 09:29 IST

For every 1 in 2 ecommerce consumers, the country of origin of a product is important information before making a purchase.

However, 40 per cent of consumers say that ecommerce firms display the origin of a product sold on their platform, while 30 per cent said that they don't have an opinion on the matter or did not look for this information before making a purchase.

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(Published 09 May 2022, 09:21 IST)

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