<p>Reliance Retail on Thursday announced the launch of its consumer packaged goods brand 'Independence' in Gujarat, with plans for national rollout as part of its ambition in the FMCG segment.</p>.<p>The brand has been launched by Reliance Consumer Products Ltd, the FMCG arm and subsidiary of the country's leading retailing firm Reliance Retail Ventures Ltd (RRVL).</p>.<p>This comes after RRVL Director Isha Ambani on August 29 announced the launch of its FMCG goods business during the AGM of Reliance Industries.</p>.<p>Under the 'Independence' brand, the company will offer a range of products under several categories, including staples, processed foods and other daily essentials, it said in a statement.</p>.<p>The company also plans to develop Gujarat as a "go-to-market" state to create excellence in execution for its FMCG business, as it prepares for a national rollout for the brand, it added.</p>.<p>Isha Ambani said the FMCG brand brings a wide choice of affordable products including edible oils, pulses, grains, packaged foods and other daily need products.</p>.<p>"The brand stands for 'truly Indian solutions for real Indian problems' which is articulated as -- 'Kan Kan Mein Bharat', thereby evoking emotional attachment and instilling a sense of inclusiveness amongst Indians," she added.</p>.<p>In the coming months, the company plans to cover FMCG retailers across Gujarat, which will be supported with sampling activities and complemented with outdoor and print, radio and local television advertisements.</p>.<p>Earlier, as part of its entry into the FMCG segment, Reliance had acquired home-grown soft drink brand Campa.</p>.<p>According to some reports, it was also in talks to acquire Garden, Lahori Zeera and Bindu Beverages, among others.</p>.<p>RRVL is the holding company of all the retail businesses under billionaire Mukesh Ambani-led Reliance Industries. RRVL, through its subsidiaries and affiliates, operates over 16,500 stores and partners with over 2 million merchants.</p>.<p>It also operates a network of omnichannel businesses through Jio Mart, Ajio, Netmeds, Zivame and other online channels.</p>.<p>In FY22, its consolidated turnover was Rs 1.99 lakh crore.</p>
<p>Reliance Retail on Thursday announced the launch of its consumer packaged goods brand 'Independence' in Gujarat, with plans for national rollout as part of its ambition in the FMCG segment.</p>.<p>The brand has been launched by Reliance Consumer Products Ltd, the FMCG arm and subsidiary of the country's leading retailing firm Reliance Retail Ventures Ltd (RRVL).</p>.<p>This comes after RRVL Director Isha Ambani on August 29 announced the launch of its FMCG goods business during the AGM of Reliance Industries.</p>.<p>Under the 'Independence' brand, the company will offer a range of products under several categories, including staples, processed foods and other daily essentials, it said in a statement.</p>.<p>The company also plans to develop Gujarat as a "go-to-market" state to create excellence in execution for its FMCG business, as it prepares for a national rollout for the brand, it added.</p>.<p>Isha Ambani said the FMCG brand brings a wide choice of affordable products including edible oils, pulses, grains, packaged foods and other daily need products.</p>.<p>"The brand stands for 'truly Indian solutions for real Indian problems' which is articulated as -- 'Kan Kan Mein Bharat', thereby evoking emotional attachment and instilling a sense of inclusiveness amongst Indians," she added.</p>.<p>In the coming months, the company plans to cover FMCG retailers across Gujarat, which will be supported with sampling activities and complemented with outdoor and print, radio and local television advertisements.</p>.<p>Earlier, as part of its entry into the FMCG segment, Reliance had acquired home-grown soft drink brand Campa.</p>.<p>According to some reports, it was also in talks to acquire Garden, Lahori Zeera and Bindu Beverages, among others.</p>.<p>RRVL is the holding company of all the retail businesses under billionaire Mukesh Ambani-led Reliance Industries. RRVL, through its subsidiaries and affiliates, operates over 16,500 stores and partners with over 2 million merchants.</p>.<p>It also operates a network of omnichannel businesses through Jio Mart, Ajio, Netmeds, Zivame and other online channels.</p>.<p>In FY22, its consolidated turnover was Rs 1.99 lakh crore.</p>