AI platform promises to cut travel booking time from days to minutes

India’s travel distribution ecosystem could be heading for a technological overhaul with the launch of a new artificial intelligence-driven B2B travel platform aimed at simplifying how travel agents book and manage trips.

The platform, called Zourney, has been developed through a collaboration between digital transformation firm Kellton Tech and venture builder FutureAge AI Labs. It is designed as an AI-native system that embeds intelligence across the entire booking chain, from supplier onboarding and pricing insights to booking management, service workflows and post-sales engagement.

Industry observers say B2B travel infrastructure has lagged behind consumer-facing travel platforms despite the rapid digitalisation of the travel sector. Travel agents often rely on fragmented supplier networks, multiple logins, messaging groups and manual follow-ups to complete bookings, a process that can take one to two days and involve dozens of customer interactions.

The new platform aims to compress this workflow dramatically. According to the developers, bookings that currently take days could be completed in under five minutes through a unified interface that integrates supplier inventories, itinerary building, booking management and payment systems.

The system is also designed to offer predictive insights and pricing intelligence, enabling travel partners to make quicker decisions and improve margins in a sector where operational inefficiencies often lead to reduced profitability.

The launch reflects a broader shift within India’s travel technology landscape toward AI-powered infrastructure rather than purely transactional booking tools. As travel demand grows and distribution networks expand, platforms combining automation, data-driven insights and seamless integrations are increasingly being viewed as the next phase of digital transformation for the travel trade.