<p>Nielsen named company insider Karthik Rao as its chief executive officer, effective immediately, the market research company said on Thursday.</p>.<p>David Kenny, who was the CEO since 2018, would become the executive chairman.</p>.<p>Since early 2023, the 23-year veteran Rao has served as the chief of Nielsen's audience measurement business. Prior to this, he served as Nielsen's chief operating officer for three years.</p>.<p>Nielsen gathers viewership data across television, radio and digital platforms that are used by advertisers and others to determine prime-time hours, but it has been under pressure as more cord-cutters move to streaming.</p>.<p>Last year in March, the company had agreed to go private in a $10.06 billion deal with private equity firms led by Elliot Investment Management and Brookfield Asset management. </p>
<p>Nielsen named company insider Karthik Rao as its chief executive officer, effective immediately, the market research company said on Thursday.</p>.<p>David Kenny, who was the CEO since 2018, would become the executive chairman.</p>.<p>Since early 2023, the 23-year veteran Rao has served as the chief of Nielsen's audience measurement business. Prior to this, he served as Nielsen's chief operating officer for three years.</p>.<p>Nielsen gathers viewership data across television, radio and digital platforms that are used by advertisers and others to determine prime-time hours, but it has been under pressure as more cord-cutters move to streaming.</p>.<p>Last year in March, the company had agreed to go private in a $10.06 billion deal with private equity firms led by Elliot Investment Management and Brookfield Asset management. </p>