Bitcoin hits record $28,600 as 2020 rally powers on

Bitcoin hits record $28,600 as 2020 rally powers on

The world's most popular cryptocurrency was last up 3.7% at $28,375

Representations of virtual currency Bitcoin. Credit: Reuters

Bitcoin on Wednesday hit a record $28,599.99, taking gains this year past 295% amid heightened interest from bigger investors.

The world's most popular cryptocurrency was last up 3.7% at $28,375. Since breaking $20,000 for the first time on December 16 it has surged by nearly half.

Bitcoin has increasingly seen demand from larger U.S. investors, in particular, attracted by its perceived inflation-hedging qualities and the potential for quick gains, as well as expectations it would become a mainstream payments method.