<p> E-commerce giant Flipkart today announced a strategic partnership with three of the country's largest home retail brands--Home Town (Future group), HomeStop (Shoppers Stop) and @Home.<br /><br /></p>.<p>The tie-ups will introduce a whole new range of products from these retail brands, adding to Flipkart's existing portfolio of 1000 plus brands with seven lakh home products.<br /><br />The association brings together best-in-class products from top home retailers backed by Flipkart's robust ecommerce capabilities to the end customer, the company said in a release here.<br /><br />From furnishing to DIY tools and homecare to décor, customers can now access an exhaustive range of products from these top-notch brands and their private labels, it said.<br /><br />While these retailers have offline presence in key markets and a few online channels, the association helps them tap into Flipkart's expanding consumer base across geographies, it said.<br /><br />The new partnerships also enrich Flipkart's product range, giving customers more variety to choose from and reach to some of Indian's leading brands, the release said.<br /><br />To bring in a diverse range of products, Flipkart plans to partner with several other retailers across categories too, which will help offer an array of products on a single online platform, making it a one-stop-destination for every shopper, it said.<br /><br />Ankit Nagori - Chief Business Officer, Flipkart, said the combination of the best-of-home-brands and the company's distribution and technology expertise "will surely be a bonus for our expanding customers, across India. We look forward to many more similar tie-ups across categories in the future."</p>
<p> E-commerce giant Flipkart today announced a strategic partnership with three of the country's largest home retail brands--Home Town (Future group), HomeStop (Shoppers Stop) and @Home.<br /><br /></p>.<p>The tie-ups will introduce a whole new range of products from these retail brands, adding to Flipkart's existing portfolio of 1000 plus brands with seven lakh home products.<br /><br />The association brings together best-in-class products from top home retailers backed by Flipkart's robust ecommerce capabilities to the end customer, the company said in a release here.<br /><br />From furnishing to DIY tools and homecare to décor, customers can now access an exhaustive range of products from these top-notch brands and their private labels, it said.<br /><br />While these retailers have offline presence in key markets and a few online channels, the association helps them tap into Flipkart's expanding consumer base across geographies, it said.<br /><br />The new partnerships also enrich Flipkart's product range, giving customers more variety to choose from and reach to some of Indian's leading brands, the release said.<br /><br />To bring in a diverse range of products, Flipkart plans to partner with several other retailers across categories too, which will help offer an array of products on a single online platform, making it a one-stop-destination for every shopper, it said.<br /><br />Ankit Nagori - Chief Business Officer, Flipkart, said the combination of the best-of-home-brands and the company's distribution and technology expertise "will surely be a bonus for our expanding customers, across India. We look forward to many more similar tie-ups across categories in the future."</p>