Give 'em a break! KitKat says missing chocolates not an 'April Fool's joke, creates tracker to find it

Just days after a huge shipment of KitKat went missing in Europe, the brand released a statement on Wednesday clarifying that this incident wasn't part of an April fool's joke.

Moreover, they also created a Stolen KitKat tracker for consumers, so they can check if their chocolate bar is missing or not.

Owned by Nestle, KitKat confirmed that a truck carrying 413,793 ​bars was stolen in Europe and is now causing a massive shortage in stores.

As the news spread, many people and brands took the serious incident in stride and turned into a major meme fest instead.

This KitKat stolen meme phenomena wasn't just restricted to companies, authorities like Uttar Pradesh and Assam police too joined im and poked some fun around the "take a break" phrase.

But, in response to such advertisements, KitKat wrote, "OFFICIAL STATEMENT IN RESPONSE TO OTHER OFFICIAL STATEMENTS

"Thank you for your interest in the missing KitKats. But just to clarify, this is not a stunt, or an April Fool's joke." The brand said that they "really want to know where chocolate bars have gone.

On their official website, KitKat has put a tracker where they ask the consumer to put in their 8-digit batch number which let them know is their chocolate bar was part of the stolen candy or not.

The stolen truck had left Italy and was making its way to Poland, with a plan to distribute the bars in countries along the way.

KitKat did not say where specifically the goods had gone missing, but said "the vehicle and its contents remain unaccounted for".