<p>General Motors Co said late on Friday it had temporarily halted paid advertising on Twitter after Elon Musk completed his takeover of the social media company.</p>.<p>The largest US automaker said it was "engaging with Twitter to understand the direction of the platform under their new ownership."</p>.<p>Twitter did not immediately respond to a request for comment. Musk is also chief executive of GM rival Tesla Inc .</p>.<p>GM said "as is normal course of business with a significant change in a media platform, we have temporarily paused our paid advertising." The Detroit automaker added its "customer care interactions on Twitter will continue."</p>.<p>Ad sales accounted for more than 90% of Twitter's revenue in the second quarter. At a presentation for advertisers in May, some ad agencies and brands were already skeptical and concerned over Twitter's future.</p>.<p>On the eve of the deal's closing, Musk appealed directly to advertisers in an open-letter tweet: "Twitter obviously cannot become a free-for-all hellscape, where anything can be said with no consequences!... Twitter aspires to be the most respected advertising platform in the world that strengthens your brand and grows your enterprise."</p>.<p>Musk tweeted on Friday that Twitter will form a content moderation council "with widely diverse viewpoints." Musk said no major content decisions or account reinstatements will happen before the council convenes.</p>
<p>General Motors Co said late on Friday it had temporarily halted paid advertising on Twitter after Elon Musk completed his takeover of the social media company.</p>.<p>The largest US automaker said it was "engaging with Twitter to understand the direction of the platform under their new ownership."</p>.<p>Twitter did not immediately respond to a request for comment. Musk is also chief executive of GM rival Tesla Inc .</p>.<p>GM said "as is normal course of business with a significant change in a media platform, we have temporarily paused our paid advertising." The Detroit automaker added its "customer care interactions on Twitter will continue."</p>.<p>Ad sales accounted for more than 90% of Twitter's revenue in the second quarter. At a presentation for advertisers in May, some ad agencies and brands were already skeptical and concerned over Twitter's future.</p>.<p>On the eve of the deal's closing, Musk appealed directly to advertisers in an open-letter tweet: "Twitter obviously cannot become a free-for-all hellscape, where anything can be said with no consequences!... Twitter aspires to be the most respected advertising platform in the world that strengthens your brand and grows your enterprise."</p>.<p>Musk tweeted on Friday that Twitter will form a content moderation council "with widely diverse viewpoints." Musk said no major content decisions or account reinstatements will happen before the council convenes.</p>