<p>Google has earned $20.8 billion in advertising in the first half of 2012, more than all US print media earned in the period, the German research firm Statista said.<br /><br />"In the first six months of 2012, Google raked in $20.8 billion in ad revenue, while the whole of US print media (newspapers and magazines) generated just $19.2 billion from print advertising," the report said Tuesday.<br /><br />Statista conceded that the comparison is "obviously unfair" given the fact that, unlike the US print media, Google operates globally.</p>.<p>Although Google may be gaining revenue at the expense of the print media, the search giant saw a 15 percent year-on-year decline in the value of each advertising click in the third quarter.</p>.<p>"In general, it appears that most people on the web are starting to avoid advertisements as much as possible, no matter how interesting or personalized they seem to be," the report said.</p>
<p>Google has earned $20.8 billion in advertising in the first half of 2012, more than all US print media earned in the period, the German research firm Statista said.<br /><br />"In the first six months of 2012, Google raked in $20.8 billion in ad revenue, while the whole of US print media (newspapers and magazines) generated just $19.2 billion from print advertising," the report said Tuesday.<br /><br />Statista conceded that the comparison is "obviously unfair" given the fact that, unlike the US print media, Google operates globally.</p>.<p>Although Google may be gaining revenue at the expense of the print media, the search giant saw a 15 percent year-on-year decline in the value of each advertising click in the third quarter.</p>.<p>"In general, it appears that most people on the web are starting to avoid advertisements as much as possible, no matter how interesting or personalized they seem to be," the report said.</p>