<p> Despite the two-wheeler industry de-growing from many months in a row, Honda Motorcycle & Scooter India has set new record by selling over 1 million of its flagship scooter Activa during the first five months of the current fiscal.<br /><br /></p>.<p>"The over 1 million sale-mark makes Activa the largest selling two-wheeler in the country. April through August, we've sold 1,001,350 Activas, registering a growth of 20 per cent over the previous year. Not just that the Activa volume has grown 20 times that of the two-wheeler industry," senior vice president for sales and marketing Yadvinder Singh Guleria told PTI.<br /><br />The numbers are interesting as the two-wheeler market as a whole has been de-growing all through this period, with the market leader Hero MotoCorp reporting high double-digit contraction in sales, as the rural markets, which are the mainstay of two-wheeler makers has been in distress due to poor rains and lower realisation from farm produce.<br /><br />Speaking on the milestone, Keita Muramatsu, president and chief executive, Honda Motorcycle & Scooter India said, "we are excited to have started the festive season on a high note, with Activa creating a hat-trick as the No. 1 selling two-wheeler for three consecutive months. From reactivating the scooter segment here in 2001, our iconic Activa has slowly started market penetration."<br /><br />Guleria said the massive spike in sales was driven by a 35-40 per cent increase in volumes during the festive season that began with Onam in Kerala.<br /><br />He also said the rising numbers are not driven by any festive offers from the company, except that some special finance schemes.<br /><br />Guleria said the highest selling model from the Activa platform is still the automatic version with the 125 cc variant and though it is being marketed as a family scooter, as many as one-third of its over 10 million users are women.<br /><br />It can be noted that Honda redefined the scooter market in the country after the market leader Bajaj Auto discontinued.<br /><br />Today, scooters constitute more than a third of the two-wheeler market and for Honda it gets 59 per cent of its sales, led by the Activa that alone contributes 51 per cent of sales. In the overall two-wheeler space, Honda enjoys 27 per cent market share, he said.<br /><br />With the 1-million mark sales, Honda has been securing the No.1 slot thrice in a row since the past three years, Guleria said.<br /><br />Activa sold a total of 2.17 lakh units in August and cumulatively sold more than 1.7 lakh units more in the five-months period.</p>
<p> Despite the two-wheeler industry de-growing from many months in a row, Honda Motorcycle & Scooter India has set new record by selling over 1 million of its flagship scooter Activa during the first five months of the current fiscal.<br /><br /></p>.<p>"The over 1 million sale-mark makes Activa the largest selling two-wheeler in the country. April through August, we've sold 1,001,350 Activas, registering a growth of 20 per cent over the previous year. Not just that the Activa volume has grown 20 times that of the two-wheeler industry," senior vice president for sales and marketing Yadvinder Singh Guleria told PTI.<br /><br />The numbers are interesting as the two-wheeler market as a whole has been de-growing all through this period, with the market leader Hero MotoCorp reporting high double-digit contraction in sales, as the rural markets, which are the mainstay of two-wheeler makers has been in distress due to poor rains and lower realisation from farm produce.<br /><br />Speaking on the milestone, Keita Muramatsu, president and chief executive, Honda Motorcycle & Scooter India said, "we are excited to have started the festive season on a high note, with Activa creating a hat-trick as the No. 1 selling two-wheeler for three consecutive months. From reactivating the scooter segment here in 2001, our iconic Activa has slowly started market penetration."<br /><br />Guleria said the massive spike in sales was driven by a 35-40 per cent increase in volumes during the festive season that began with Onam in Kerala.<br /><br />He also said the rising numbers are not driven by any festive offers from the company, except that some special finance schemes.<br /><br />Guleria said the highest selling model from the Activa platform is still the automatic version with the 125 cc variant and though it is being marketed as a family scooter, as many as one-third of its over 10 million users are women.<br /><br />It can be noted that Honda redefined the scooter market in the country after the market leader Bajaj Auto discontinued.<br /><br />Today, scooters constitute more than a third of the two-wheeler market and for Honda it gets 59 per cent of its sales, led by the Activa that alone contributes 51 per cent of sales. In the overall two-wheeler space, Honda enjoys 27 per cent market share, he said.<br /><br />With the 1-million mark sales, Honda has been securing the No.1 slot thrice in a row since the past three years, Guleria said.<br /><br />Activa sold a total of 2.17 lakh units in August and cumulatively sold more than 1.7 lakh units more in the five-months period.</p>