India remains priority growth market for South African Tourism

Bengaluru: South African Tourism on Monday completed the Bengaluru leg of its Annual India Roadshow, continuing its focused engagement with the Indian travel trade and reinforcing the latter’s growing importance as a key source market for South Africa.

Featuring over 40 exhibitors presenting a diverse range of offerings, the roadshow had over 235 Indian travel trade agents in Bengaluru participating.

“India continues to be a priority growth market for South African Tourism, driven by strong interest across family travel, experiential holidays, and premium travel. Indian travellers today are also planning differently, using AI-powered tools to research and customise their trips, travelling more occasionally, and showing a growing willingness to explore destinations beyond traditional favourites," said Mitalee Karmarkar, Marketing and Communications Manager (MEISEA), South African Tourism.

She added, “Bengaluru has firmly established itself as one of South Africa’s key source markets in India. Travellers from the city are digitally-savvy, experience-driven, and increasingly confident in exploring long-haul destinations.”