<p>India will be hosting a World Coffee Conference for the first time, with its fifth edition promoted by the International Coffee Organisation to be held in Bengaluru from September 25 to September 28.</p>.<p>ICO is the primary intergovernmental organisation dedicated to promoting the coffee trade and fostering cooperation among coffee-producing and consuming nations.</p>.<p>At a preview ceremony of WCC 2023 where its logo was unveiled here on Monday, Coffee Board of India CEO and Secretary K G Jagadeesha announced that tennis player Rohan Bopanna would be the brand ambassador of the event.</p>.<p><strong>Also Read | <a href="https://www.deccanherald.com/international/world-offbeat/vietnams-robusta-the-go-to-coffee-for-a-warmer-world-1204563.html">Vietnam's robusta: The go-to coffee for a warmer world?</a></strong></p>.<p>ICO is organising the event in collaboration with the Coffee Board of India.</p>.<p>"WCC (2023) is being organised for the first time in Asia and it is set to bring immense benefits to coffee farmers in India," Jagadeesha said.</p>.<p>"By promoting the coffees of India on a global stage, the event will create new opportunities and markets for these farmers".</p>.<p>'Sustainability through Circular Economy and Regenerative Agriculture' is the central theme for the event, featuring conferences, exhibitions, skill-building workshops, CEOs & global leaders forum and a growers conclave, among programmes.</p>.<p>Producers, curers, roasters, exporters, policymakers and researchers from 80-plus countries are expected to take part in WCC 2023. Previous editions of the WCC were held in England (2001), Brazil (2005), Guatemala (2010) and Ethiopia (2016).</p>
<p>India will be hosting a World Coffee Conference for the first time, with its fifth edition promoted by the International Coffee Organisation to be held in Bengaluru from September 25 to September 28.</p>.<p>ICO is the primary intergovernmental organisation dedicated to promoting the coffee trade and fostering cooperation among coffee-producing and consuming nations.</p>.<p>At a preview ceremony of WCC 2023 where its logo was unveiled here on Monday, Coffee Board of India CEO and Secretary K G Jagadeesha announced that tennis player Rohan Bopanna would be the brand ambassador of the event.</p>.<p><strong>Also Read | <a href="https://www.deccanherald.com/international/world-offbeat/vietnams-robusta-the-go-to-coffee-for-a-warmer-world-1204563.html">Vietnam's robusta: The go-to coffee for a warmer world?</a></strong></p>.<p>ICO is organising the event in collaboration with the Coffee Board of India.</p>.<p>"WCC (2023) is being organised for the first time in Asia and it is set to bring immense benefits to coffee farmers in India," Jagadeesha said.</p>.<p>"By promoting the coffees of India on a global stage, the event will create new opportunities and markets for these farmers".</p>.<p>'Sustainability through Circular Economy and Regenerative Agriculture' is the central theme for the event, featuring conferences, exhibitions, skill-building workshops, CEOs & global leaders forum and a growers conclave, among programmes.</p>.<p>Producers, curers, roasters, exporters, policymakers and researchers from 80-plus countries are expected to take part in WCC 2023. Previous editions of the WCC were held in England (2001), Brazil (2005), Guatemala (2010) and Ethiopia (2016).</p>