<p>India's <a href="https://www.deccanherald.com/tags/zee-entertainment">Zee Entertainment</a> is in talks with FIFA to stream and broadcast the 2026 World Cup in the country, the company said in a statement on Tuesday.</p><p>The announcement, which provided no financial details, comes as talks between a Reliance-Disney joint venture and the football body are at a deadlock, just weeks before the tournament kicks off on June 11.</p><p>FIFA, which had initially sought 100 million dollars for broadcast rights for the 2026 and 2030 World Cups in India, was last looking for no less than about 60 million dollars, <em>Reuters</em> had reported.</p>.FIFA World Cup 2026 | Iran’s base camp moved from USA to Mexico.<p>The expected amount still far exceeds the 20 million dollars offered by Reliance-Disney, led by billionaire Mukesh Ambani's Reliance.</p><p>Sony also held talks but decided not to make an offer for FIFA rights for India.</p><p>FIFA has concluded agreements with broadcasters in more than 180 territories globally, it said previously.</p><p>Zee Entertainment disclosed its talks with <a href="https://www.deccanherald.com/tags/fifa">FIFA</a> as part of its launch of Unite8 Sports, a dedicated portfolio of sports channels to strengthen its sports offerings to consumers.</p><p>India accounted for 2.9 per cent of the global linear TV reach of the World Cup in 2022. </p>
<p>India's <a href="https://www.deccanherald.com/tags/zee-entertainment">Zee Entertainment</a> is in talks with FIFA to stream and broadcast the 2026 World Cup in the country, the company said in a statement on Tuesday.</p><p>The announcement, which provided no financial details, comes as talks between a Reliance-Disney joint venture and the football body are at a deadlock, just weeks before the tournament kicks off on June 11.</p><p>FIFA, which had initially sought 100 million dollars for broadcast rights for the 2026 and 2030 World Cups in India, was last looking for no less than about 60 million dollars, <em>Reuters</em> had reported.</p>.FIFA World Cup 2026 | Iran’s base camp moved from USA to Mexico.<p>The expected amount still far exceeds the 20 million dollars offered by Reliance-Disney, led by billionaire Mukesh Ambani's Reliance.</p><p>Sony also held talks but decided not to make an offer for FIFA rights for India.</p><p>FIFA has concluded agreements with broadcasters in more than 180 territories globally, it said previously.</p><p>Zee Entertainment disclosed its talks with <a href="https://www.deccanherald.com/tags/fifa">FIFA</a> as part of its launch of Unite8 Sports, a dedicated portfolio of sports channels to strengthen its sports offerings to consumers.</p><p>India accounted for 2.9 per cent of the global linear TV reach of the World Cup in 2022. </p>